Branding for architects
Pepe Cabrera Homes, a Spanish architectural firm with 30 years of experience, is embarking on a new global adventure. Having made its mark on the national landscape, the company is reinventing itself. We now invite everyone to discover the home within themselves.
Under the inspiring concept of “The Home in You,” the brand reflects individuality and personal essence. Pepe Cabrera Homes does more than just construct buildings; we create unique spaces. These spaces resonate with the personalities of the people who inhabit them Branding for architects.
The rebranding process was a journey of exploration and discovery for us. Initially, we explored amplifying the identity with AI-generated images. To do this, we created a series of prompts to get results consistent with the brand. However, the client chose to begin with a more moderate approach. Our request focused on refining, not rebuilding, the system. After all, a brand identity is built on timeless foundations; everything else is just amplification.
Often, rebranding means updating, ordering, and amplifying what exists, rather than completely changing a brand’s appearance. In these cases, the formula centers on a powerful creative concept. This concept allows for expansion without losing the core essence. A good brand system maintains and ensures the coherence of that identity.
Discover more on the Pep Cabrera Homes website. See how our brand systems come to life. Are you interested in our work? Explore the Neon Pancake Brand Identity project and discover the value of work with us.
