Brand System Engineering
Delpin, a family-owned company expanding in Central America with 30 years of experience providing solutions for industrial equipment, aimed to communicate its strong commitment to the region’s industrial progress through its brand systems.
Currently, the industry faces significant challenges. Indeed, engineers and their problem-solving skills are more crucial than ever. At Delpin, technical knowledge and a passion for solution-oriented innovation are fundamental. In fact, these very elements gave rise to the central idea behind the brand’s renewal: “Engineering for Progress.”
The rebranding demanded innovation. Therefore, the transformation involved completely rethinking the visual language. This project required developing modular and coherent brand systems, adaptable to various formats and media. Consequently, the new identity, as part of the comprehensive brand systems, was implemented in graphic materials, iconography, charts, illustrations, signage, lettering, merchandising, social networks, web development, animation, video, image processing, integration with digital tools, and management platforms. As a result, this ensured consistent and scalable communication, perfectly in line with the company’s ambitious essence.
Sometimes, rebranding can be subtle. However, at other times, it requires a thorough remodeling of the visual codes within the brand systems. The key, in these cases, is a powerful creative concept that allows expansion without losing the essence. A good brand system, after all, maintains and ensures the coherence of the identity in all brand actions.
Discover more on the website and see how our brand systems come to life. Are you interested in our work? Explore the [related works] project and discover the value of partnering with us on your brand systems.
